Breakthru Beverage South Carolina
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Breakthru Beverage South Carolina

Breakthru Beverage South Carolina was formed in 1935 and is the largest beverage distributor in the state, with distribution locations in Columbia, Greenville, Charleston, Myrtle Beach and Hilton Head.

Formerly known as: Ben Arnold Beverage Company


Supporting the company's core operations and strategic vision are the Breakthru Beverage leadership team.

Close Julian Burzynski

Julian Burzynski

President, East U.S. Region

As a 30 year veteran of the beverage alcohol industry, Julian Burzynski serves as Breakthru Beverage Group’s President, East U.S. Region.

During his tenure with Breakthru Beverage and previously with Wirtz Beverage Julian held multiple positions most recently serving as President, Canada and prior to that role, served as Executive Vice President for Diageo. He has been instrumental in the company’s international expansion as Diageo’s exclusive broker throughout Canada. He led Wirtz Beverage through the building of new facilities, implementation and integration of new technologies, mergers and acquisitions and the development of new supplier partnerships. Additionally, Julian helped to align the company’s route-to-market approach nationwide and drove the business to impressive year-over-year growth.

Prior to joining the company, Julian worked in senior management at Diageo and the J. Lewis Cooper Company. He is a graduate of Ferris State University.

Barry Thompson

Barry Thompson
Executive Vice President, South Carolina

Gene Hall

Gene Hall
VP of Sales Operations

RD Quickel

RD Quickel
Sr. Manager Finance

Paul Williams

Paul Williams
VP of Sales- Dynasty Division

Darterian Moore

Darterian Moore
Trade Development Manager


Across the country, we employ the industry's most premier specialists. Their expertise and talents far-reaching and diverse, scale the full complement of wine and spirits.

Craig Locascio, CWE, CSS
Education & Sales Training Director

Maria Lehman

Maria Lehman
Tequila Ambassador

Our Brands

Whether looking for wine or spirits, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands 





Japanese Beverage


Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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